'My Name is Kim Sam-soon 2024' Defies Time with Renewed Popularity

The director's cut of 'My Name is Kim Sam-soon 2024' is captivating audiences just as it did 19 years ago. Released on September 6 by Wave, this 8-episode special quickly soared to the top of the platform's new paid subscriber content. Featuring beloved actors Kim Sun-ah and Jung Ryeo-won alongside director Kim Yoon-chul, the reunion has sparked nostalgia for early 2000s television.

This revamped series captures the interest of a new generation by reinterpreting the original 16-episode drama format into a concise 8-part series. Competing fiercely against popular titles like 'Good Partner' and 'Death to Snow White - Black Out,' it successfully attracted new paid subscribers. Additionally, social media buzz around the show has highlighted fresh interpretations from viewers experiencing 'Kim Sam-soon' for the first time.

As part of their 'New Classic Project' launch, Wave is also offering a promotional discount on 12-month subscription plans in celebration of the Chuseok holiday. This strategic move aims to enhance audience engagement and boost subscriptions across their platform. With the series revitalizing interest in classic K-drama, it's no wonder that Wave is capitalizing on its success.