NewJeans Collaborates with IPX for Pop-Up Stores in Myeongdong and Shibuya
According to Korean media, the group NewJeans is set to debut in Japan, and a pop-up store will be available for fans in both South Korea and Japan to enjoy their new album in diverse ways.
On the 20th, their agency ADOR announced that NewJeans (Minji, Hanni, Danielle, Haerin, and Hyein) will host the "Supernatural POP-UP" event starting from the 26th at Line Friends Square in Myeongdong and Shibuya.
This pop-up, in collaboration with NewJeans’ official IP business partner IPX (formerly Line Friends), will feature products created in partnership with cultural and artistic icons such as Murakami Takashi and Hiroshi Fujiwara.
Products featuring NewJeans’ NJ Tokki combined with Murakami Takashi's signature Murakami Flower are highly anticipated. Items such as plush keyrings, plush cushions, bags, and pouches are expected to attract fans. Additionally, cute products like keyrings, smart tok, and pin badges, which blend Murakami Takashi’s sketches of each member with IPX's creativity, will also draw attention.
Goods sold at the NewJeans pop-up store. Provided by ADOR.
The collaborative products with Hiroshi Fujiwara are also expected to be popular. Items such as T-shirts, bandanas, ball caps, and backpacks featuring NewJeans’ team name and member names handwritten by Hiroshi Fujiwara in Korean, English, and Japanese will be available.
The Shibuya pop-up will also include an interactive media experience space where fans can immerse themselves in the characters and artists, providing a unique experience.
The pre-reservation for the "Supernatural POP-UP," which begins at 11 AM on the 21st, is expected to be highly competitive. Earlier this month, the pre-visit reservations for the pop-up held at Line Friends Square in Sinsa to commemorate the release of the double single "How Sweet" were fully booked within 20 minutes on the first day.
NewJeans' debut single in Japan, "Supernatural," is set to be released at 1 PM on the 21st. On the same day, NewJeans will premiere the title track "Supernatural" on Fuji TV's morning program "Mezamashi TV."