In a surprising turn of events, NewJeans has demanded the return of Min Hee-jin as CEO of Ador, leading to a firm response from HYBE's CEO. On October 12, during a shareholders' meeting, HYBE's Lee Jae-sang reaffirmed that the company would respond calmly and in accordance with principles, asserting, "HYBE is a company that upholds principles and strives for ethical management, and this stance will not change." He further stated that those who adhere to principles ultimately emerged as the true victors.
The situation escalated on October 11 when NewJeans conducted a live broadcast without notifying their agency, Ador. During this broadcast, the group explicitly called for Min Hee-jin to be reinstated as CEO while referencing HYBE and its chairman, Bang Si-hyuk; they even set a deadline of the 25th for their demands. Their statements hinted at potential legal action if HYBE refused to comply, effectively issuing an ultimatum.
In light of these developments, Lee Jae-sang's remarks about responding according to principles underscore HYBE's commitment to its policies. This revelation has led to speculation that resolving the ongoing conflict between HYBE and NewJeans may prove challenging. As the saga unfolds, fans and industry watchers alike are keen to see how both parties navigate this complex situation.