In a bold move, K-pop group NewJeans has publicly demanded the return of former CEO Min Hee-jin during a live broadcast, drawing attention to a critical two-week timeline.
On November 11, all members of NewJeans—Minji, Hani, Danielle, Haerin, and Hyein—held a YouTube broadcast titled "What NewJeans Wants to Say." They expressed concerns that their opinions may not have been adequately communicated to HYBE's management, stating that the discussion ultimately pointed toward the company itself. The group united in their call for Min Hee-jin's reinstatement, citing their reliance on her leadership and their worries about the company's current direction.
NewJeans emphasized the unfairness of Min Hee-jin's situation, highlighting how her departure makes the company appear inhumane. They made a clear request for a return to the original structure of Ador, the company that united management and production. Furthermore, they urged the executives to make a wise decision by reinstating Min Hee-jin by the stated deadline of the 25th.
The mention of the deadline has sparked legal speculation within the industry. By naming the 25th, NewJeans effectively granted HYBE a two-week window to address their concerns, a timeframe often associated with formal contract disputes in the music industry. Legal professionals suggest that if the company fails to respond adequately, NewJeans may pursue the dissolution of their contract.
In previous instances, NewJeans has shown unwavering support for Min Hee-jin, urging her retention during the fallout with HYBE and openly expressing their trust in her leadership at fan engagements and award ceremonies. Experts speculate that if HYBE does not act within the next two weeks, NewJeans could consider more serious actions against the agency. As the situation develops, attention remains on NewJeans' upcoming world tour and their next strategic moves in the industry.