NewJeans has taken a bold step by demanding the return of Min Hee-jin as the CEO of ADOR, effectively crossing a line that may change their relationship with their parent company, HYBE. The group issued an ultimatum, stating they want Min back as CEO by the 25th, leaving fans and industry watchers eager for a response from HYBE.
On November 11, NewJeans used an external YouTube channel to communicate their feelings about Min's dismissal and to outline their expectations from HYBE. They expressed that they desire a return to the original vision of ADOR under Min Hee-jin, emphasizing that maintaining her leadership is essential for avoiding conflict with the company. The group highlighted that if their message has been clearly conveyed, they hope HYBE will make the wise decision to restore ADOR to its former state by the deadline.
Despite their demands, NewJeans did not shy away from criticizing HYBE and the current ADOR management for their handling of the situation. Member Hyein expressed her surprise and distress upon learning of Min's removal, stating it was unexpected for all members and illustrated a lack of respect from the company. The group's discontent was evident as they shared their feelings of being disregarded by what they described as an abrupt and unilateral decision from management.
Other members, including Daniel and Hae-rin, contributed to the discussion, suggesting that the current path of management is something they do not wish to follow. Daniel voiced concerns about the impact of Min's dismissal on their future as artists, and Hae-rin declared her intent not to conform to the established management methods. This reflection of their dissent may further complicate the dynamics within the group and between them and HYBE.
In the wake of these developments, the management shake-up continues to stir conversations about transparency and respect in artist management. NewJeans had previously shown support for Min Hee-jin and used this opportunity to assert their demands clearly. While HYBE is reportedly preparing a response, they have yet to make an official statement, leaving fans and followers in suspense.