In a surprising turn of events, K-pop powerhouse HYBE has rejected requests from the rising group NewJeans to normalize the situation at Ador. On October 15, member Daniel subtly communicated his support by changing his status on the fan communication app, featuring heart emojis representing each of the five members along with a hat emoji symbolizing former Ador CEO Min Hee-jin.
Previously, during a live stream on October 11, the members of NewJeans directly mentioned Chairman Bang Si-hyuk and expressed their desire for Ador’s reintegration, urging for Min Hee-jin's return as CEO. They concluded their request by asking for a wise decision by October 25. In response, HYBE’s CEO Lee Jae-sang stated at a shareholders meeting on October 12 that the company is handling the situation calmly and with adherence to its principles.
Further speculation arose when BTS member Jungkook posted a photo of his dog with the caption "Artists are not guilty" on social media. He also added "Don’t use them," while including emojis that represented the colors of NewJeans members, similar to the hearts that Hani had shared in her own status. Amidst these developments, Big Hit Music clarified that they do not condone involving young artists in disputes.
Additionally, support for NewJeans has been evident from fellow artists, including WJSN’s Dawon and S.E.S’ Bada, who expressed solidarity in their posts. As Daniel also showed support for both the NewJeans members and Min Hee-jin, the unfolding situation continues to capture public interest. Fans worldwide are eager to see how this situation develops and impacts the future of both NewJeans and Ador.