Song Ji-hyo Shocks as She Becomes CEO of Lingerie Brand - OUR K-POP

Song Ji-hyo Shocks as She Becomes CEO of Lingerie Brand

Actress Song Ji-hyo Launches New Underwear Brand with Stunning Photoshoot

According to Lee Yu-rim from xportsnews, actress Song Ji-hyo has unveiled her own underwear brand and shared a dazzling photoshoot to celebrate the occasion.

Previously, Song Ji-hyo announced the launch on her social media account, posting, “2024.12.29 am10:00 OPENING.” This generated excitement for her upcoming brand.

Subsequently, her brand's official account featured photos of Song Ji-hyo showcasing her in the new lingerie line. In the released images, she boldly captures attention with daring exposure while wearing lingerie paired with denim jeans, her tousled hair styled effortlessly with her hands.

In another photograph, Song Ji-hyo dons a cap and combines her lingerie with white pants to create a casual yet natural atmosphere. Showcasing her slim waist and distinctive physique as an underwear model, she truly leaves a lasting impression.

Meanwhile, during her appearance on Yoo Jae-suk's YouTube channel, 'Pingq Ego', in April 2024, Song Ji-hyo shared updates about her brand, stating, “The underwear and perfume will be launched soon,” and added, “I've been discussing with Jae-suk oppa about what would be a good time for the release for the past two years.”

Photo credit: Song Ji-hyo's brand account

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